Sell with strategy, pricing discipline, and local market expertise.
Fifteen years of Northshore brokerage. An appraiser's eye for defensible value. A marketing plan built for your specific buyer, and a process that protects your net from list price to closing table.
Five kinds of Northshore sellers.
Every seller arrives with a different reason and a different timeline. The right strategy is the one built around yours.
Covington sellers
From Old Covington cottages to River Club estates, priced and positioned for the specific buyer who's actually shopping your block.
Northshore sellers
Mandeville, Madisonville, Abita Springs, Folsom. Each market moves differently, and each listing gets a strategy built for its ZIP code, not a template.
Relocation sellers
Corporate transfers, physician moves, and military PCS. Coordinated timelines, remote showings, and clean closings while you focus on the next chapter.
Luxury sellers
Waterfront, gated, and estate properties. Discreet marketing, private previews, and comparable analysis grounded in appraisal data, not aspiration.
Downsizers
Long-held homes with decades of memories. Patient prep, honest pricing, and a process that respects what the house means before it becomes a listing.
Eleven steps, in the order they actually happen.
Prep
A walk-through with a prioritized punch list, repairs, paint, landscaping, and decluttering scaled to your price point and timeline.
Pricing
Appraisal-informed comparable analysis. Real closed sales, adjusted for condition and location, plus current absorption and days on market.
Staging
Guidance on furniture, flow, and finish. Sometimes a full stage; often just editing what's already there. Always calibrated to your buyer.
Launch
Professional photography, drone where the property warrants it, and a coordinated go-live across MLS, syndication, and my private network.
Marketing
Video, social, digital ads, email to my sphere, and direct outreach to relocation partners and cooperating agents actively working buyers.
Showings
Managed access, qualified buyers, and a candid read on every visit. You'll know who came through, what they said, and what it means.
Feedback & adjustments
Weekly reporting on traffic, saves, and showings. If the market's telling us something, we adjust price or presentation with data, not guesswork.
Negotiation
Offers evaluated on price, terms, financing strength, and appraisal risk. I negotiate quietly and firmly, always on your terms.
Inspections
I attend, translate the report, and negotiate repairs and credits, protecting your net without breaking the deal over cosmetic items.
Appraisal
As an appraiser trainee, I prepare a supported comp package for the appraiser and know when, and how, to challenge a low value.
Closing
Title, insurance, walk-through, and keys. I stay hands-on through the final signature so nothing is left to chance.
Price is a defensible position, not a guess.
As a residential appraiser trainee, I build your list price the way the lender’s appraiser will read it, so contract price and appraised value line up at closing.
Comparable sales
Closed sales from the last six months, adjusted line-by-line for size, condition, lot, and location the way an appraiser will read them.
Condition
Roof, HVAC, kitchens, baths, flooring, and finish level, measured honestly against what your specific buyer will compare you to.
Buyer demand
Who's actually shopping your price band right now: relocators, move-up buyers, downsizers, or investors, and what they're willing to pay for.
Price bands
The gap between $475k and $525k is not linear. Small pricing decisions inside a band can double or halve your showing traffic.
Absorption rate
How much inventory exists in your segment and how quickly it's selling. This is what tells us whether you're in a seller's, balanced, or buyer's market.
Days on market
Fresh listings get the most attention in the first 10 days. Overpricing and correcting later almost always nets less than pricing right on day one.
Reach the buyer who’s actually shopping your home.
A coordinated launch across photography, video, digital, and human networks, calibrated to your price band, not run from a template.
Photography
Professional architectural photography. Twilight, drone, and detail shots when the property earns them.
Video & reels
Cinematic walk-throughs and short-form social video calibrated to the platforms your buyer actually uses.
Social & digital ads
Targeted Facebook, Instagram, and Google campaigns aimed at active buyers in your price band and geography.
Email & sphere
Direct outreach to my past-client and prospect database, plus a curated launch to cooperating Northshore agents.
Agent network
Fifteen years of relationships across St. Tammany brokerages. Many of my listings sell to a buyer another agent already had in mind.
Relocation network
Direct connection to corporate relocation, physician recruitment, and military PCS pipelines feeding buyers into the Northshore weekly.
Listing syndication
MLS distribution to Zillow, Realtor.com, Redfin, Homes.com, and the brokerage's national syndication footprint, with accurate data on every platform.
Private & pre-market
For luxury and sensitive listings: quiet previews, private showings, and off-MLS exposure to a vetted buyer pool before public launch.
What selling on the Northshore actually requires.
The generic advice online skips the questions Louisiana sellers actually need answered. These are the ones that move the number at closing.
Insurance & flood zones
Buyers price your home partly on what it costs to insure. A current elevation certificate and a real quote, ready at listing, removes the biggest offer-killer on the Northshore.
Pre-listing repairs
Termite letters, roof condition, and HVAC service records. Handled up front, they turn inspection negotiations from a fight into a formality.
Appraisal risk
Louisiana appraisals are strict on comparables and condition. I prepare a supported comp package so the appraiser has everything they need to hit contract price.
Buyer concessions
Rate buy-downs, closing-cost help, and repair credits are common right now. I structure them so your net stays protected, not sacrificed.
Inspection negotiations
Every home inspection finds something. The question is which items are real, which are cosmetic, and where the leverage actually sits. I negotiate accordingly.
Older homes vs new construction
A 1930 cottage and a 2024 build sell to different buyers with different financing and different concerns. Your marketing and pricing need to reflect that.
Broker license. Appraiser’s lens. Local roots.
Fifteen years of Northshore brokerage. Over $85 million in closed sales. Broker Associate with Berkshire Hathaway HomeServices, and Relocation Director for the firm’s offices across Louisiana and Mississippi, coordinating inbound moves, corporate transfers, and cross-market referrals every week.
Credentials earned across every part of the market: CRS (Certified Residential Specialist), MRP (Military Relocation Professional), ABR (Accredited Buyer’s Representative), PSA (Pricing Strategy Advisor), and SRS (Seller Representative Specialist).
As a residential appraiser trainee, I read comps the way the lender’s appraiser will. That perspective shows up in how I price your home, how I prepare for the appraisal, and how I defend value if a number comes in soft.
I grew up in this market. I know the builders, the blocks, the flood maps, and the buyer pools. My job is to translate all of that into the sharpest listing strategy your home can have, and to shepherd it, personally, from prep to keys.
Answers to the questions I hear most.
Should I renovate before selling?
Rarely. Paint, light fixtures, landscaping, and cosmetic repairs usually return more than kitchens and baths. I'll give you a prioritized punch list before you spend a dollar.
How do you price my home?
The same way the appraiser will, closed comps adjusted for condition, size, lot, and location, layered with current absorption and days on market for your specific neighborhood.
What matters most to buyers here?
Condition, flood zone, and school zone, usually in that order. Clean insurance and inspection stories consistently outperform.
How long will my home take to sell?
Depends on price band. Well-priced homes under $600k in walkable Covington often go under contract in 2–3 weeks. Luxury and acreage: 60–120 days is normal.
What are typical seller costs at closing?
Roughly 7–9% of sale price between commissions, title, transfer, prorations, and negotiated concessions. You'll get a line-item net sheet before we list, and with every offer.
Let’s start with a walk-through and a real number.
No pressure, no obligation, a considered conversation about your home, your timeline, and the market that surrounds you.
Request a home value consultation